Our Philosophy is simple.

It’s about “success by association.”

Welcome To Lenton Sports

Lenton Sports is a sports management team dedicated to the needs of AFL players and businesses looking for a positive association with the game.

Success by Association

At Lenton Sports our philosophy is simple. It’s all about success by association. Lenton Sports is a boutique sports management company catering solely for AFL players.

Fundamental Footy Knowhow

Our current clients range from some of the most successful and high profile players in the AFL to those players in their first year trying to find their feet in the game.

Personalised Professional Service

On the field our clients represent the ultimate in sacrifice and commitment. Off the field they are comforted that their affairs are being managed in the most personalised, hands-on and professional manner. 

Player Management

LFM Sports provides a specialised service in the following:
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    Contract negotiation;

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    Financial assistance and management;

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    Marketing opportunities;

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    Sponsorship negotiation;

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    Career and succession planning;

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    Independent advice and personal assistance.

Just as importantly, Lenton Sports offers support and expertise to clients post their AFL career.

The majority of Lenton Sports clients still have a strong working relationship and utilise the professional skill sets that Lenton Sports offers years after they have exited the game.

Our Talent

From all parts of the country playing throughout Australia
Lenton Sports Talent
Josh Caddy Richmond FC
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Richmond FC

Josh Caddy

Jarrod Harbrow

Luke Dahlhaus

Liam Shiels

Lenton Sports Long Term Clients

Our Clients include Past  & Present AFL Leaders

Nick Maxwell

2010 Collingwood Premiership Captain

“Through the tough times and the heights of winning a flag, Lenton Sports have been there with me all the way!

Ivan Maric

Richmond vice-captain: 2015-16
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“The support and assistance the Lenton Sports Team provides even in retirement means I’m able to look forward to the future with excitement and great confidence.”

Sam Mitchell

4 X Premiership Player & Captain

“Lenton Sports have always given me comfort that off the field I’m 100% supported!”

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